![]() ![]() The ultimate goal is “for any company with direct customer touch points and first-party data to join the platform in order to monetize their assets and partner with advertisers to build more efficient marketing strategies and boost their business,” according to the announcement.Ĭarrefour Links’ retail media knowledge and expertise will be combined with Publicis’ technologies - namely its CitrusAd Powered by Epsilon offering - to build a comprehensive media player that addresses the entire retail media value chain. The new joint venture with Publicis aims to rally together other retailers to build a network of advertising inventory and accelerate the development of retail media in both regions. A little over a year after launching, Carrefour Links now serves more than 300 brand partners. This included the creation of “the largest data lake in Europe” and the migration of 25% of its business to the cloud, all of which laid the foundation for its retail media offering. This is a critical milestone to help marketers take back control of their customer relationships, accelerate their readiness for a cookie-less world and deliver a successful media strategy.”Ĭarrefour launched its retail media network, Carrefour Links, in June 2021 following several years and €2.8 billion worth of investments toward digitally transforming itself into a data-focused business. By joining forces with Carrefour, a clear leader in this domain across Europe and Latin America, we will be able to provide clients with unparalleled customer understanding and direct access to premium inventories, the ones that generate the highest conversion rates and return on ad spend for advertisers. “Retail media is revolutionizing established hierarchies and opening up new opportunities for marketers,” said Arthur Sadoun, Chairman of the Management Board of Publicis Groupe in a statement. “Until now, the fragmentation of the market in Europe and Latin America has made it difficult for brands to fully unlock its potential. The classes involve live question and answer periods as well as direct interaction between the cohort of entrepreneurs and our food industry expert speakers.Carrefour Group - which was one of the first retailers in Europe to launch a retail media network - has created a joint venture with Publicis Groupe, with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S.Ĭarrefour will hold 51% of the joint venture, with 49% held by Publicis Groupe, and it is expected to start operations in the first half of 2023. ![]() Each class is 2.5 hours in length and can run for any 12 days of your choosing at your preferred time. This is a live (never pre recorded) workshop held completely online via Zoom. Learn the methods behind scaling a small batch recipe into a scalable recipe formulationĮntrepreneurs will leave with the basic knowledge to be able to finance, package, label, brand and market their own food product. Increase understanding of principles of food safety and safe food production techniques Understand and apply principles of food packaging and nutrition labeling requirements as per Canadian Food Inspection Agency (CFIA) and the U.S Food and Drug Administration (FDA) Understand the basics of the psychology of food branding, purchasing behavior and best practices for building a food-specific marketing strategy The aim of this 12-class program is to provide entrepreneurs who may also be small or medium-sized farmers and food product owners the knowledge, skills and networking opportunities to turn their recipes into retail-ready products.ĭevelop the skills and knowledge of how to turn a small-batch recipe into a scalable recipe for large-scale production, for retail saleĮxplore opportunities for and application of sustainable food business practices
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